Now more than ever consumers are concerned about the impact of their clothing on the environment. Over the past year, the fashion revolution has become hugely popular with icons such as Vivienne Westwood supporting the movement. Hashtags like #organicmovement #whomademyclothes and #consciousfashion are littering our instagram feeds as sustainability advocates and the fashion industry join forces in this powerful new movement to end fast fashion.
One company that’s riding the new wave of eco-friendly fashion is Eco-fit clothing. They combine naturally sourced, organic, vibrant fibres to create a high quality workout clothing line. Eco-fit also uses GOTS and Fair Trade certified fabrics, primarily organic cotton, to create their clothes. Whilst those certifications sound impressive and we’re guessing they must be good for the environment, many of us (including myself!) don’t actually know what they mean. What does it take for a fabric to be GOTS certified? Or to be organic? What are the benefits of GOTS, Fair Trade and organic clothing?
Most of us recognise the term Fair Trade. This organisation aims to help producers in developing countries achieve better trading conditions and promote sustainability. Fair trade products pay more money to exporters and improve their social and environmental conditions. Eco-fit sources their organic cotton from India, so we can be sure that the farmers growing the cotton are treated and paid fairly.
After a bit of googling, I discovered that GOTS stands for Global Organic Textile Standard. GOTS certification covers the process of growing, manufacturing, packaging, labelling, trading and distribution of textiles made from at least 70% organic natural fibres. GOTS fabrics have to meet rigorous environmental and social standards to earn their title as ‘organic’. But I still wasn’t clear what organic actually meant, my search continued…
The kind people at Eco-fit explained that the difference between organic and generic cotton is that generic cotton is grown using pesticides, fertilizers and insecticides, but organic cotton is not. Whilst these chemicals to protect crops and help them grow, there are many drawbacks to using them:
- Production, packaging, transport and application of chemicals uses a lot of energy and fossil fuels (bad news for climate change)
- Pesticides and insecticides kill crop pests and reduce biodiversity (bad news for the ecosystem)
- Pesticides and insecticides may harm non-target species (animals which aren’t even pests)
- When it rains, the chemicals can be washed into rivers and streams. This reduces the water quality and can lead to the deaths of fish and freshwater species (the whole process is called eutrophication, but that’s the general gist of it!)
Because organic cotton doesn’t use these chemicals, it is much better for the environment and for the health of the farmers! Eco-fit clothing also uses natural colourants to dye their materials, which makes their organic cotton great for people with sensitive skin or allergies (hooray!).
So to summarise, Eco-fit clothing doesn’t pollute the environment, it helps conserve biodiversity, prevents water contamination, it’s affordable and it’s better for your skin – what’s not to love?! And if all that didn’t already persuade you, the clothes look great too! Eco-fit are certainly setting a high standard for the new wave of eco-fashion brands.
Go to the Eco-fit website and have a look at their products (they’d make great Christmas presents!).